Google Trends Help breaks it down like this: How to Use Google Trends: traffic from 2004-presentĪnd that’s not even close to all it can do.īut before we dive into what, exactly, Google trends is and the cool things it can do to improve your SEO, we need to get a few things straight.įirst of all, it’s fueled by a search term’s popularity, not necessarily its volume. We’re starting with a look at the past 12 months, and unsurprisingly, search volume has remained pretty consistent (hint: this is one way to determine if a term is worthy of evergreen content). You’ll notice at the top you have the option to sort the results by location, date range, category, and type of search. You don’t need to log in or pay to use the service, which makes it a brilliant resource for businesses on a tight budget.įor example, let’s take a look at how the term “content marketing” has performed. Once you launch Google Trends, you’ll be taken to the dashboard where you can view the latest trending subjects or enter in your own terms and trends to track. It makes your SEO strategies and ad targeting more focused, more current, and more effective. You can find out the lifetime or current popularity of a search term to determine if it’s one worth targeting – and how it compares to similar terms. Google Trends is a super useful tool that compares search terms and trends over time. What Google Trends is and what you can do with it.In this article, I’ll go over how to use Google Trends to improve your marketing strategy. Have you used Google Trends? Even if you have, you may not be familiar with all the ways it can help your marketing – and trust me, it’s a lot.
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